I have more than six years’ experience writing for websites, blogs, ebooks, reports and whitepapers, case studies, press releases, ads and more.
I research the SEO terms you need to target to climb the search results and reach your ideal customers, and use my findings to develop content marketing strategies and editorial calendars.
My specialism is technical copywriting and content marketing. I have written a product brochure for a software company, a thought leadership article for a fintech platform aimed at merchant payment solution providers, blog posts and infographics for an inbound marketing agency, ebooks and white papers for mobile app marketing DSPs, and more. I pride myself on communicating complex concepts in a way that engages your audience.
I am also experienced in other fields. I have written press releases for a marine refurbishment company, news and features about education, website copy for an estate agent, and blog posts and guides for a legal firm. I see myself as a ‘specialising generalist’ who will write about anything given the opportunity.
I have a diverse and varied portfolio, so please ask me if you’d like to see specific pieces.
Here is a selection of blog, ebook and white paper content I have written:
Education
Five big reasons your Year 12 mock exams DO matter
10 ways to not completely screw up your exams
Finding a job at 16
Changed your mind about your A-level choices?
What was the hardest A-level exam of 2019?
Inbound marketing
Essential guide to optimising landing pages on HubSpot
Six reasons why regular marketing strategy reviews are essential
PPC for inbound marketing: Seven steps to success
Six email marketing tactics for more inbound conversions
Eight invaluable tips for writing better marketing emails
Seven content ideas for marketing your SaaS company
Mobile apps
The Spring App: Did the Fashion World just get Uber-ized?
What the Fashion World Can Learn From Dating Apps
Mobile Games Marketing in Asia’s Big 3 [ebook]
Study: 40% of mobile clicks are accidental or fraudulent [whitepaper]
Hayley Pearce 